FINRA's October 6 educational briefing describes how AI makes impersonation, fake websites, and social engineering cheaper and more convincing. Christine Kieffer and Mayur Patel explain that a convincing video call is no longer sufficient evidence of identity and that an AI search answer can repeat a fabricated online persona. Urgency and demands for secrecy remain useful warning signs. The episode also describes the Financial Intelligence Fusion Center as a two-way portal for member-firm cyber and fraud intelligence, plus a takedown toolkit for imposter websites. These are existing resources discussed this week, not newly launched services. FINRA expressly says the podcast creates no rule, amendment, or interpretation, and following its recommendations does not establish compliance with all applicable duties. Its transcript may contain errors. This article paraphrases the published discussion rather than presenting it as formal regulatory requirements or quoting unverified audio. The warning applies to a supplier bank-detail change or an executive's urgent transfer request as well as an investment pitch. Do not ask the suspicious sender for the number to call. Use a contact already on file and separate the person requesting the payment from the person approving the exception. An AI search answer is also not an identity check. A fraudster can populate the web with material that a search assistant repeats. Staff training should include a convincing message that asks for urgency or secrecy, then test whether employees pause and use an independent channel. This is an operational lesson from an educational briefing, not a newly imposed cross-industry FINRA rule or a guarantee that any single control stops every scam. Rehearse a plausible supplier bank-detail change and check that approval uses a contact already on file. FINRA episode and published transcript: Public episode page includes practical verification discussion, member-resource explanations, and the express no-new-rule disclaimer. Transcript may contain errors; consult the audio before quoting it.